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  252.     <h1 class="ep_tm_pagetitle">Small Firm Internet Adoption: a Market Oriented Approach</h1>
  253.     <p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Jones, Colin D.</span> (2002) <xhtml:em>Small Firm Internet Adoption: a Market Oriented Approach.</xhtml:em> Australian Journal of Information Systems, 10 (1). pp. 99-109. ISSN 1039-7841</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a onmouseover="EPJS_ShowPreview( event, 'doc_preview_847' );" href="http://eprints.utas.edu.au/844/1/AJIS.pdf" onmouseout="EPJS_HidePreview( event, 'doc_preview_847' );"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a><div class="ep_preview" id="doc_preview_847"><table><tr><td><img alt="" src="http://eprints.utas.edu.au/844/thumbnails/1/preview.png" class="ep_preview_image" border="0" /><div class="ep_preview_title">Preview</div></td></tr></table></div></td><td valign="top"><a href="http://eprints.utas.edu.au/844/1/AJIS.pdf"><span class="ep_document_citation">PDF (Author version)</span></a> - Requires a PDF viewer<br />93Kb</td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://dl.acs.org.au/index.php/ajis">http://dl.acs.org.au/index.php/ajis</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development. </p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Article</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">Web-based Commerce, Small Firms, Internet Adoption, and Market Orientation</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/350208.html">350000 Commerce, Management, Tourism and Services &gt; 350200 Business and Management &gt; 350208 Organisational Planning and Management</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350209.html">350000 Commerce, Management, Tourism and Services &gt; 350200 Business and Management &gt; 350209 Small Business Management</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350204.html">350000 Commerce, Management, Tourism and Services &gt; 350200 Business and Management &gt; 350204 Marketing and Market Research</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350213.html">350000 Commerce, Management, Tourism and Services &gt; 350200 Business and Management &gt; 350213 Electronic Commerce</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">844</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Mr Colin D Jones</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">16 Mar 2007</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=844;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&amp;eprintid=844">item control page</a></p>
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